Mathura , 2014.08.07 (AU): The UP government is ready to give the green light to a “Braj Haat” or Braj open market in order to promote the arts and crafts of the Braj region. The idea was put forward by a World Bank team and the UP government’s Department of Tourism. Now action is being taken to make it a reality.
According to D.K. Sharma, head of the Mathura district tourism department, In order to increase exposure of the work done by the region’s various artisans to tourists coming from all over India and around the world, a special market area will be set up on a seven-acre site on the Vrindavan-Mat road on the opposite side of the Yamuna from the town.
The Tourism Department in Lucknow and a team from the World Bank held a meeting covering various aspects of their plans for growing tourism in the state. The idea is based on the very successful market for handicrafts on Janpath in New Delhi.
As a part of the complex, an open air stage will be built for cultural events that would be of interest to tourists. Part of the scheme includes exposing up-and-coming local performers to a wider public coming from outside the region.
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